Indeed, for a brief moment during 1914, the most daring leaders of Society and Fashion shocked the columnists of the day by adopting a trend created by Parisian hairdressers at the end of 1913 for the 1914 social season...
This article from the era was linked by Edwardian Promenade, in which the apparent creator of the colored hair fashion discusses the correct way to approach it. She assures: "Of course, all dresses do not need it, nor would it be good taste for a woman to go anywhere and everywhere so tinted." With technology being primitive as it was as far as hair dyes, it seems the bright hues were actually, for the most part, achieved by dusting the hair with colored powder. Wealthier women might also get wigs made in the correct colors -- the idea behind the fashion apparently being to wear hair in the exact same color as one's gown.
The fashion was short lived (though as I recall, it was briefly revived in the 1920s) and it was evidently so disliked that some hostesses refused to even admit guests if they were to come with colored hair.
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