I've recently learnt that Hilda Maha was a fellow Londoner for 8 years before returning to Italy to work as a fashion and textile designer. In 2008 she achieved her degree at Central Saint Martins College of Art and Design and during the same year she won the Elio Fiorucci Love Therapy prize in "Mittelmoda the fashion award". During her studies, her work had been featured at Albanian Fashion Week in 2007, and this year she showcased her print collection at Premiere Vision in Paris. Her work is creating quite a buzz.
So when Maha got in touch with me to introduce her latest collection for SS/09 I anticipated it would be something different and exciting, I wasn't disappointed. As I viewed the look book, the words that came to mind were crazy, sexy, cool. Her work has the distinct boldness of designer Ashish, the sharpness of fashion house Noir and the fluidity of Jenny Packham couture.
Indeed her new collection has much promise, the inspiration rooted in her love of Albanian culture, after a trip there last Summer. Maha was both fascinated and impressed by the vibrancy of the community and she set about capturing the beauty of Albanian style and substance through her designs. In creating this collection she embraced traditional methods of production with the new; using age old embroidery techniques with modern digital print.
When asked who her designs will appeal to she answers "A trendy, unique, confident, original and eclectic woman who likes to be different and not unnoticeable". I think Agyness Deyn would be the perfect muse for Hilda Maha don't you? View her look book here.
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