Shopping: Get boutique chic with Runway Route


I've recently discovered a new online boutique Runway Route, hosting a range of independent fashion labels that you'd be hard pressed to find on the high street.

You'll find clothes by Jam, Liquorish, Miss Fisher, Ruby Rocks and Rosie Fox - all UK based labels as well as international brands such as Jesse New York from Hong Kong and Neta Livne Jewellery based in Israel.

Whilst the website is isn't as slick as some of the leading online fashion stores like Brittique and Bohemia, I love that collection of clothes available feature both on-trend designs and classic styles priced affordably between high street and designer.

I have my eye on the Jewelled Neck Detail Luxe Velvet Dress by Jesse New York (£105.00), it looks ideal for the festive parties ahead and its simplicity means that it can easily be dolled up or dressed down. With the antique metal finish detailing around the neckline, it works as a statement piece, so there's no need for added jewellery, except maybe the pretty Black Enamel Flower Ring (£19.00) which would compliment perfectly.

And for something a little more rock n' roll, their range of tops, particularly the 80s Vintage Style tank will help you channel your inner Gwen Stefani, at £18.00, I think that's quite bargain.

Runway Route is also a charitable company, they kindly donated towards my efforts in raising money for Cancer Research UK for Breast Cancer Awareness. Thank you Runway Route!

Web: www.runwayroute.com

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